We turn the phone clips you film on-property into a monthly Reels engine — plus guest UGC harvest and Google Business Profile posts — so more guests find you and book direct.
You film short clips on-property during the week — rooms, food, the view, the arrivals, the small moments guests love. We edit them into branded Reels, harvest guest UGC, and publish across Instagram, Google Business Profile and Facebook — the channels that drive direct bookings.
We send you a short filming brief every month — what to capture, when, and how. Five golden shots, three simple rules. Ten minutes a day at most.
Your raw clips come back as 4, 8 or 12 branded Reels a month. Hooks, captions, on-brand graphics, optimised for the algorithm and the booking button.
We monitor tags and mentions, DM for permission, and repost the best guest content — the highest-converting social proof there is.
Instagram + Google Business Profile + Facebook, scheduled through Buffer at Irish times. GBP posts feed local search and the map pack.
A free branded website is included with every package while you're on retainer.
All prices VAT exclusive. Minimum 3-month commitment, then rolling monthly. Free branded website built and hosted while you're on retainer.
For guesthouses and small hotels building a Reels habit.
For hotels serious about direct bookings and social proof.
Full-service — for groups or hotels compounding growth.
Ad spend paid directly to Meta / Google is separate. All prices VAT exclusive. No discounting.
For anyone who wants to see behind the price tag. This is what happens on your account, week by week.
4 branded Reels cut from the phone clips you shoot on-property. 12 static + carousel posts on Instagram and Facebook. 12 stories a month. 4 Google Business Profile posts (weekly cadence for local search). Every piece brand-consistent and scheduled through Buffer at Irish times.
Daily replies to comments, DMs, and reviews across Instagram, Facebook and Google Business Profile. Guest tags and mentions get harvested and DM'd for permission to repost.
Guest UGC harvest and repost — the highest-converting social proof there is. Monthly shot-list sent to your WhatsApp: five golden shots, three simple rules, ten minutes a day at most.
Email capture form set up on your website. One monthly campaign or newsletter written, designed and sent to your list — perfect for direct-booking pushes and shoulder-season offers.
A 1-page site, designed on-brand, built free and hosted free while you're on retainer.
Private WhatsApp group with your team. Dedicated account manager. Monthly performance report on reach, engagement, follower growth, GBP clicks and top-performing posts.
8 branded Reels. 24 static + carousel posts across Instagram and Facebook. 24 stories a month (~6 per week). 8 Google Business Profile posts (twice weekly for local search).
Daily replies, DMs and comment moderation across Instagram, Facebook and GBP. Guest UGC monitored, permission-DM'd and reposted.
Everything in Starter, plus one UGC creator stay per quarter — we brief the creator, book the stay, and manage delivery. Quarterly on-property professional shoot (photo + video) — yours to keep and use forever.
Meta Ads managed — creative, targeting, budget optimisation. Google Ads managed — search + performance campaigns. Ongoing GBP maintenance for local search.
Email capture on the website. Two monthly campaigns written, designed and sent — direct-booking pushes, seasonal offers, event announcements. Welcome sequence auto-sent to every new subscriber.
Full multi-page site, designed on-brand, built free and hosted free while on retainer.
Private WhatsApp group. Dedicated account manager. Monthly performance report.
12 branded Reels. 36 static + carousel posts across Instagram and Facebook (daily). 50 stories a month (near-daily). 12 Google Business Profile posts (~3 per week for aggressive local SEO).
Daily community management plus weekend cover — because hotels get enquiries at all hours. Instagram, Facebook, GBP and YouTube covered. Guest UGC actively courted, permission-DM'd, edited into content.
Everything in Growth, plus monthly UGC creator content — one new creator stay every month, briefed and managed by us. Quarterly on-property pro shoots for hero content.
Multi-platform ad strategy across Meta and Google — creative testing, retargeting, seasonal flighting. Advanced GBP + local SEO: category optimisation, service pages, review acquisition strategy.
Full email marketing engine. Email capture, list segmentation by guest type. Weekly campaigns (~4 per month) covering direct-booking pushes, offers, events. Automated drip sequences for welcome, post-stay, seasonal re-engagement.
Premium custom site, designed on-brand, built free and hosted free while on retainer.
Private WhatsApp group with priority response commitment. Dedicated account manager. Daily monitoring, weekly report, monthly business review.
Every deliverable, every tier, in one table.
| Feature | Starter | Growth ⭐ | Enterprise |
|---|---|---|---|
| Branded Reels / month | 4 | 8 | 12 |
| Static + carousel posts / month (IG + FB) | 12 | 24 | 36 |
| Instagram + Facebook stories / month | 12 | 24 | 50 |
| Google Business Profile posts / month | 4 | 8 | 12 |
| Total content pieces / month | 32 | 64 | 110 |
| Daily community management | ✓ | ✓ | ✓ + weekend cover |
| Guest UGC harvest + repost | ✓ | ✓ | ✓ |
| Monthly shot-list + filming brief | ✓ | ✓ | ✓ |
| UGC creator stays | — | 1 / quarter | Monthly |
| On-property pro shoot | — | Quarterly | Quarterly |
| Meta Ads managed | — | ✓ | ✓ |
| Google Ads managed | — | ✓ | ✓ |
| GBP local SEO | Basic | Standard | Advanced |
| Email marketing campaigns / month | 1 | 2 + welcome sequence | ~4 + automated drips |
| Email capture on website | ✓ | ✓ | ✓ + segmentation |
| Free branded website + hosting | 1-page | Full site | Premium |
| Free hotel brand kit (month 1) | ✓ | ✓ | ✓ |
| Reporting | Monthly | Monthly | Daily + monthly QBR |
| Private WhatsApp support group | ✓ | ✓ | ✓ |
| Dedicated account manager | ✓ | ✓ | ✓ |
| Priority WhatsApp response | — | — | ✓ |
Because it takes 60 to 90 days for a Reels engine to compound. The Instagram algorithm needs consistent posting to start rewarding you. Guest UGC only starts flowing once mentions build. Direct-booking traffic from Google Business Profile takes weeks to move. One month gives you a false read — either "nothing works" or "this is a miracle." Three months is the honest test. After that, you're rolling monthly and can cancel anytime.
You get a full performance review at the end of month 2. If organic reach, follower growth, GBP click-throughs and direct bookings haven't moved measurably, we don't hold you. We either refit the strategy for month 3 or you walk — no charge past what's already paid. We'd rather part on good terms than drag a paying client along. Ireland is small; reputation matters more than one retainer.
You do. Every Reel we edit, every photo from the pro shoot, every piece of guest UGC we harvest — yours to keep and use forever, including after you leave. Your website is the same: after 12 months on retainer, the files transfer to you at no cost. The only thing we retain are our internal templates and workflow, same as any agency.
About 30 to 45 minutes. That's ten minutes a day filming phone clips from the shot-list we send you (rooms being prepped, food going out, arrivals, the view), plus one short WhatsApp reply on the weekly content approval. Everything else — editing, scheduling, captions, engagement, reporting, ads, SEO — is us. If you can't spare ten minutes a day, we're not the right agency for you.
Social Sync was built for one job — helping Irish independent hotels and guesthouses fill more rooms through their own social channels, so less of the room rate leaks out through OTA commission.
We're small, Irish, and pick our niche on purpose. Every client gets a dedicated account manager, a private WhatsApp group with the team, transparent reporting, and a branded website built free while you're on retainer.
No agency runaround. No monthly report you can't read. Just Reels that book rooms.
Every piece of content leads a guest one click closer to your own booking button, not Booking.com's.
You see what's working, what's not, and what we're changing. Numbers or nothing.
We take one hotel per region. If we're your agency, we're not your competitor's.
30 minutes on your business, your rooms, your guest profile, your current channels.
We build your hotel brand kit (logo, colours, fonts, templates) if you don't already have one. You get our Daily Content Capture Guide + private WhatsApp group. Your team learns the 5 golden shots and the 3 rules.
First shot-list out, first Reels edited, first month of posts scheduled in Buffer.
Monthly review, tighten the shot-list, add UGC creators, layer paid boosts when the organic base is strong.
Book a free 30-minute call. No pitch, no pressure — just an honest look at whether we're the right agency for your hotel.
📍 Ireland
✉️ hello@socialsync.ie